How often do you find yourself standing in a store and thinking that you absolutely have to have a certain product? Nine times out of ten, the product we’re contemplating is something we want, not something we need.
How many commercials have you sat through and experienced an emotional connection that led to you buy the product? When the price between products is not an issue and quality is the same, we tend to take time and make a precise decision and purchase the “better” product, even though it may be something as simple as trying to decide between dish soaps.
Or, do you ever find yourself stuck when (logically) one purchase makes more sense than the other?