An informative article by Chad Brooks, BusinessNewsDaily Contributor…..
When creating email marketing campaigns, businesses now need to consider their mobile audience more than ever before.
Dan Forootan, president of email marketing service provider StreamSend, said more than half of all email messages are opened on mobile devices today, and reading email is the most popular activity on smartphones, outranking even phone calls, he said.
“With that kind of penetration, reaching mobile readers can make or break an email marketing campaign, so businesses and franchise marketers need to make sure their messages are mobile-smart,” Forootan said.
