A brand is defined as a name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Therefore it makes sense to understand that branding is not about getting your target market to...Read More
Email Marketing strikes many as old-fashioned. More fashionable venues like social media and mobile marketing get all the attention, and some people will even try to tell you that email marketing is dead. Unfortunately, reality doesn’t agree. In fact, with a strong content marketing approach, email is more powerful than ever thanks to social media....Read More
Email Marketing strikes many as old-fashioned. More fashionable venues like social media and mobile marketing get all the attention, and some people will even try to tell you that email marketing is dead. Unfortunately, reality doesn’t agree. In fact, with a strong content marketing approach, email is more powerful than ever thanks to social media....Read More
Looking for some creative ideas to freshen up your marketing this spring? We’ve come up with some for those on a low budget. We know all to well that advertising can get pretty expensive. So here are some ideas that won’t break the bank. 1. Publish Great Content. I don’t think I even need to...Read More
If you’re as over winter as we are, you’re probably anxious for the arrival of spring. And with so much to love about the season – longer days, warmer weather, blooming flowers – it’s easy to explain why. As the world around us comes alive once again, why not bottle up all of that excitement for...Read More
Email Marketing strikes many as old-fashioned. More fashionable venues like social media and mobile marketing get all the attention, and some people will even try to tell you that email marketing is dead. Unfortunately, reality doesn’t agree. In fact, with a strong content marketing approach, email is more powerful than ever thanks to social media....Read More
A business card is an integral part of any good marketing plan. For its size and cost, it’s probably the most powerful part. Of course, you can’t expect your business card to tell the whole story about your company. What you should expect it to do is present a professional image people will remember. A...Read More
Whiteboard animation videos are an exciting and innovative way to advertise and market your services and products. When compared with other types of advertisement, they are very economical. In this article you will read about the top 7 reasons why whiteboard videos convert more viewers for you into buyers. 1 Whiteboard videos are able to...Read More
Christmas is, without doubt, one of the best times of year for countless retailers around the western world. In some extreme cases, the festive season can make the difference between success and failure, as some companies do little more than break even the remainder of the year, so need Christmas to remain afloat. With so...Read More
I know I know….It’s not even Halloween…..Thanksgiving was yesterday….. But it’s time to talk about the holiday season. Ads, emailers, facebook timeline photos, sales, contests…..OH MY! Here’s an article written by Joe Pinker, The Atlantic….Christmas is a coming and we’re already behind the big box guys! Last September, Kmart aired a Christmas ad 105 days...Read More
Content Marketing means creating and sharing valuable free content to draw and convert prospects into clients, and clients into repeat buyers. Content on the internet has tripled between 2010 – 2013 and social media sharing has doubled between 2011-2013.God! Isn’t it too much of content?How to identify and recognize quality content? We need to create...Read More
A brand is defined as a name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Therefore it makes sense to understand that branding is not about getting your target market to...Read More
The advent of the internet heralded the start of sweeping changes to the way in which businesses interact with consumers. Traditionally, brands would deliver a message to consumers in the hopes of influencing their buying decisions. But the internet has changed the playing field by putting control of what consumers see into their own hands....Read More
As s graphic designer, Steve wears many different hats while using an equally diverse number of media to create numerous types of designs. We work to visually convey a particular message or idea that has noticeable appeal and the the respected profession is highly sought out for promoting and displaying a wide variety of products, activities, ideas,...Read More
In one sense, perhaps the most important sense, a brand is a promise. Think of some top brands and you immediately know what they promise: McDonald’s, Pepsi, Budweiser, Ford, Apple. You know what you’re going to get with a well-branded product or service. All of this can lead to sub-brands, like iPhone and iPad which...Read More
