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Cap City Creative - 10 Digital Advertising Tips
Digital advertising has become a major component of modern day marketing strategies-and if it’s not part of your business strategy, it should be. Whether your business is B2B (business to business) or B2C (business to consumer), by implementing digital advertisements correctly, you’ll be able to successfully grow your online presence. 1. Creative Elements Your business...
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Roll Up Banner Stands, also known as Roller Banners or Pull Up Banners, are an important resource for any exhibitor looking to stand out at an exhibition or trade show. They can also be used to make a big impact in your shop or place of business as a great addition to your point of...
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If you have noticed vehicle wraps on the vans or cars of other local businesses, you may wonder if this type of advertising is a better way to attract business. According to the Outdoor Advertising Association, or OAA, over 95% of people respond to advertising on vehicles. In fact the OAA offers a creative testing...
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A brand is defined as a name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Therefore it makes sense to understand that branding is not about getting your target market to...
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Email Marketing strikes many as old-fashioned. More fashionable venues like social media and mobile marketing get all the attention, and some people will even try to tell you that email marketing is dead. Unfortunately, reality doesn’t agree. In fact, with a strong content marketing approach, email is more powerful than ever thanks to social media....
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Email Marketing strikes many as old-fashioned. More fashionable venues like social media and mobile marketing get all the attention, and some people will even try to tell you that email marketing is dead. Unfortunately, reality doesn’t agree. In fact, with a strong content marketing approach, email is more powerful than ever thanks to social media....
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Looking for some creative ideas to freshen up your marketing this spring?  We’ve come up with some for those on a low budget.  We know all to well that advertising can get pretty expensive.  So here are some ideas that won’t break the bank. 1. Publish Great Content. I don’t think I even need to...
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by Spreadfast There’s only one surefire way to reach the heart of your Facebook Fans: the newsfeed. And for brands, that means knowing and resonating with your audience is crucial. The next time you go to engage your fans, put yourself in their mindset and start thinking like your audience. Tell me a little about...
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Email Marketing strikes many as old-fashioned. More fashionable venues like social media and mobile marketing get all the attention, and some people will even try to tell you that email marketing is dead. Unfortunately, reality doesn’t agree. In fact, with a strong content marketing approach, email is more powerful than ever thanks to social media....
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A business card is an integral part of any good marketing plan. For its size and cost, it’s probably the most powerful part. Of course, you can’t expect your business card to tell the whole story about your company. What you should expect it to do is present a professional image people will remember. A...
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Some great tips for those stuck in the facebook whirlpool…… Every 60 seconds 293,000 Facebook posts are made on Facebook. I’ve analyzed posts from some of the top Facebook pages to show you how to stand out from the crowd and create awesome Facebook posts – including tips on what to do, what to test,...
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Whiteboard animation videos are an exciting and innovative way to advertise and market your services and products.  When compared with other types of advertisement, they are very economical.  In this article you will read about the top 7 reasons why whiteboard videos convert more viewers for you into buyers. 1 Whiteboard videos are able to...
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by Nicole Fallon, Business News Daily Assistant Editor What happens when you lose a customer? If you think you can just ramp up lead generation to compensate, you may want to reconsider. According to research by client engagement tool CLIENTpulse, it costs five times less to keep an existing customer than it does to gain...
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Christmas is, without doubt, one of the best times of year for countless retailers around the western world. In some extreme cases, the festive season can make the difference between success and failure, as some companies do little more than break even the remainder of the year, so need Christmas to remain afloat. With so...
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Doing a little home work for some ideas on writing an email campaign article….well I couldn’t write it better….so here’s an article from KIMANZI CONSTABLE CONTRIBUTOR Author, coach, blogger at KimanziConstable.com For too many entrepreneurs, the rise of social media has been the decline in email marketing. That is a mistake. Email marketing is still a highly...
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