There are a lot of services that branding firms do handle and maintain. The major ones are the design of the logo, creation of branding message, brand positioning, branding voice, style guide, and social media marketing. With that being said, they support businesses in the most effective way possible. These six brand strategy services can...Read More
Apart from the duties and responsibilities that a branding agency will do for their clients, there are also a bunch of hidden benefits that might not be very obvious. Therefore, below we stressed the major benefits of working with a branding agency. Lead Generation — Every brand expert undeniably assists in attracting new customers to...Read More
Professional branding firms implement a lot of tasks that are very crucial for a business company, which are: brand definition, brand identity, brand positioning, and analyzing your target market with the relevant market competitors. All these components are directly related to behavioral psychology, and communication strategies, which is also a part of a branding agency’s...Read More
Digital advertising has become a major component of modern day marketing strategies-and if it’s not part of your business strategy, it should be. Whether your business is B2B (business to business) or B2C (business to consumer), by implementing digital advertisements correctly, you’ll be able to successfully grow your online presence. 1. Creative Elements Your business...Read More
Recently, Cap City Creative Co. completed a partial vehicle wrap project for the local sporting organization, Active Fredericton. The goal of this project was to create a design that would incorporate a number of different sports that the organization offers to it’s members as well as provide space to help promote their sponsors. After polling...Read More
Looking to optimize your business website for local search, but not sure where to start? Columnist Ryan Shelley provides some tips for beginners. When it comes to marketing your local business online, search is a great place to start. Over the years, I’ve had the pleasure of working with a number of small to mid-size...Read More
Roll Up Banner Stands, also known as Roller Banners or Pull Up Banners, are an important resource for any exhibitor looking to stand out at an exhibition or trade show. They can also be used to make a big impact in your shop or place of business as a great addition to your point of...Read More
If you have noticed vehicle wraps on the vans or cars of other local businesses, you may wonder if this type of advertising is a better way to attract business. According to the Outdoor Advertising Association, or OAA, over 95% of people respond to advertising on vehicles. In fact the OAA offers a creative testing...Read More
A brand is defined as a name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Therefore it makes sense to understand that branding is not about getting your target market to...Read More
Email Marketing strikes many as old-fashioned. More fashionable venues like social media and mobile marketing get all the attention, and some people will even try to tell you that email marketing is dead. Unfortunately, reality doesn’t agree. In fact, with a strong content marketing approach, email is more powerful than ever thanks to social media....Read More
Email Marketing strikes many as old-fashioned. More fashionable venues like social media and mobile marketing get all the attention, and some people will even try to tell you that email marketing is dead. Unfortunately, reality doesn’t agree. In fact, with a strong content marketing approach, email is more powerful than ever thanks to social media....Read More
Looking for some creative ideas to freshen up your marketing this spring? We’ve come up with some for those on a low budget. We know all to well that advertising can get pretty expensive. So here are some ideas that won’t break the bank. 1. Publish Great Content. I don’t think I even need to...Read More
by Spreadfast There’s only one surefire way to reach the heart of your Facebook Fans: the newsfeed. And for brands, that means knowing and resonating with your audience is crucial. The next time you go to engage your fans, put yourself in their mindset and start thinking like your audience. Tell me a little about...Read More
If you’re as over winter as we are, you’re probably anxious for the arrival of spring. And with so much to love about the season – longer days, warmer weather, blooming flowers – it’s easy to explain why. As the world around us comes alive once again, why not bottle up all of that excitement for...Read More
Email Marketing strikes many as old-fashioned. More fashionable venues like social media and mobile marketing get all the attention, and some people will even try to tell you that email marketing is dead. Unfortunately, reality doesn’t agree. In fact, with a strong content marketing approach, email is more powerful than ever thanks to social media....Read More
