Boulter Creative - 6 Small Businesses That Are Doing Social Media Right -

This is an exerpt from an article posted on Entrepreneur.com, written by Colleen Debaise.

We’ve asked a coterie of marketing experts to join Entrepreneur’s Team Digital to provide answers to your common questions about building an online presence. Got a question? Ask it in our comment section below or on Twitter using #TeamDigital. Each week, we’ll spotlight a different topic, and twice a month we’ll host Google Hangouts where Team Digital will chat about best strategies for managing an online reputation, marketing through social media and using mobile techniques to attract customers.

In this week’s column, viewer Angle Bush asks Team Digital: What has been the most unique and successful example of online marketing from a small business that you have seen?

(Please note: examples cited are not clients of Team Digital members.)

One of the best things a small business can do online, specifically with social media, is to listen and engage with their audience — and that doesn’t require a big brand. Pittsburgh’s Franktuary, a popular hot dog shop with three locations, embodies this practice across Facebook, Twitter, Instagram and its blog. Everything from its weekly #TuesdayTrivia hashtag series to consistently answering questions and feedback from their audience in a friendly tone helps Franktuary connect with its customers providing a behind-the-scenes look into its delicious dishes it’s making every day. If you’re a small business, take note of its hustle.

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